The decision is not free while it stays open.
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Every month you deliberate, some options close themselves.
1
By month six, the decision is smaller than it was at month one. You are also smaller.
2
Your team has noticed it is stuck. They are now operating inside the uncertainty. Their decisions downgrade accordingly.
3
The decision sits on your chest at 2 AM. You have a whole routine for 2 AM now.
Ninety days of this on a $5M to $30M business compounds between $50K and $500K.
You cannot put it on a P&L line. Your CFO still feels it. So do you.
· The math nobody runs ·
The decision is not expensive.
Keeping it open is expensive.