One deck. Four strategies.
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You wrote "customer obsession" on slide 4. It sounded clear at the time.
1
Your COO is building a customer success team.
2
Your Head of Product is rewriting the onboarding.
3
Your CMO is rebuilding the pricing page. Your CFO is cutting customer acquisition spend by 40%.
Each of them is executing "customer obsession."
None of them are doing the same thing.
You ratified all four plans in separate one-on-ones. Each time you said "sounds good." Each time you meant a different thing.
· The arithmetic of drift ·
Four correct strategies.
Zero coherent direction.