Fast extraction
Direct answers for the owner reading this on a busy week.
Each answer is a single direct read. The full read is in the body.
01What should be in a consulting SOW?
Four things at minimum: the specific deliverable, the success measure (how you and the consultant both know it worked), the decision-right transfer at handoff (who decides what once the work lands), and the escalation path if the work stalls or scope changes.
02Why do consulting engagements fail?
Three patterns: the brief was wrong (the consultant solved the wrong problem), the founder will not release authority (the work cannot be executed), or the methodology does not fit (big-company process transplanted into small-company reality).
03How do I know if the consultant is good?
A good consultant narrows your problem before widening their scope. References survive being asked the awkward questions. They say no when scope expands without integrity. They produce decisions, not just decks.
04Should I get multiple proposals?
Yes, three minimum. If two consultants pitch different problems from the same brief, the brief itself is unclear and a different kind of help is needed before consulting starts.