Atlas: Outside Help Market

Which kind of business help do you need?

Compare what coaches, consultants, advisors, and other specialists do.

The wrong kind of help can be competent and still be wrong for the decision.

Outside help layer map A compact clickable pyramid showing outside help by decision layer. Not a ranking Click a layer to see what it is for. Decision coaching Governance Fractional Consulting Coaching Training

Compare roles

A consultant investigates a question or delivers a project. A fractional leader manages an agreed function part-time. A coach works with you on business decisions, leadership, and follow-through. Training teaches a skill. A board has responsibilities set by the company’s governing documents and applicable law.

Choose the actual work, responsibilities, and qualifications you need. Coaching is not a required step before hiring a specialist.

Choose by the work you need

Consulting vs CoachingBusiness Advisor vs Consultant: How the Roles DifferFractional Executive vs Consultant vs Business CoachAgency or advisor?Board Advisor vs Business Coach.AI assistant or outside help?

Not sure what you need?

Choosing outside helpWhen to hire outside helpThree proposals describe different problems

Questions before hiring

  1. What will the person investigate, deliver, or manage?
  2. What authority, information, and time will they need?
  3. What are the fees, limits, and completion criteria?
  4. Who will run the work after the engagement ends?

Related guides

More guides and comparisons
Business Help Hierarchy. Advisor vs Consultant vs Coach vs Fractional Executive Too Many Kinds Of Help. Decision Atlas: guides to business decisions Why business experts give different advice Decision architecture: who makes each business decision? Business advisory for owner-led companies Monthly business coaching Ask about your situation Business coaching for owners who need the next business move clear.
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