The craft · manual 04For owners who file the books and never review themPart of the operator manual library

Practical manual

Understand your business numbers

Check cash, profit, customer concentration, and questions for your accountant.

Monthly business numbers Business Coach vs Accountant
Operator reviewing their own books.

Worksheets and guides

Before you start

Review the reports with your accountant or finance lead. Use them to understand what changed and decide what needs attention. This is a management review, not a replacement for accounting or tax advice.

Accounts that match the business

Ask your accountant whether the account categories show how the business earns and spends.

A reliable monthly close

Agree a close date and know which figures are still estimates.

Time to review

Set a recurring review with the people who can explain the numbers.

A record of questions

Keep questions, decisions, and follow-up actions beside each month’s reports.

Monthly business numbers

  1. 01

    Compare monthly profit and loss

    Put the last twelve months side by side. Review revenue, cost of sales, overhead, and profit. Separate seasonal changes from changes you cannot explain.

    • Which line changed most?
    • Does the explanation match the underlying records?
  2. 02

    Compare margins

    Review margin by product, customer, or sales channel where the records support it. Check which costs are included before comparing groups.

    • Are you comparing the same cost basis?
    • Has growth increased or reduced the margin?
  3. 03

    Review unpaid customer and supplier bills

    Use accounts receivable and accounts payable aging reports. Check overdue invoices, disputes, and agreed payment dates.

    • Which customer payments need follow-up?
    • Which supplier payments are due before cash arrives?
  4. 04

    Check the cash forecast

    List expected receipts and payments by week, for example over thirteen weeks. Record the assumptions and review them as new information arrives.

    • When is cash lowest?
    • What happens if a major receipt is late?
  5. 05

    Check dependence on a few companies

    List your largest customers, suppliers, and funding sources. Discuss the effect of losing one and the practical options available.

    • How much depends on each relationship?
    • What would you do if the relationship changed?

Use the worksheets

When to get help

Accounting, tax, financing, and investment decisions may need qualified professional advice. An accountant can advise as well as prepare records; agree the services you need. There is no universal concentration threshold or cash reserve that fits every business.

Business Coach vs Accountant

Work with Stan

Monthly coaching, one focused session, or quoted work. Scope and fees are agreed before work begins.

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$1,500/month 1:1 business work · Ask about your situation