Terms.

No promise of results

Nothing on this site and nothing said inside an engagement is a guarantee of revenue, profit, growth, valuation, cost savings, conversion rate, hiring success, restructuring success, funding, an exit, or any other outcome.

No income figure is published on this site, and none is implied. If you ever see a number here presented as what you can expect to earn, it is an error, and I want to know about it.

Examples, scenarios, frameworks, and projections are illustrative. They describe how a decision is structured, not what your business will produce. Whether anything works depends on your market, your team, your capital, your timing, and the work you actually do. The client decides. The client acts. The client carries the risk.

No testimonials, no client stories

This site publishes no client testimonials, no reviews, no client logos, and no identified clients. That is deliberate and permanent.

Recurring situations are written up on this site, and some of them carry numbers. Those write-ups are composites drawn from patterns across many businesses. They are not case studies, they are not endorsements, and no figure in them is presented as a typical or expected result for you.

Coaching, and what it is not

This is business coaching for owners. It is thinking, structure, and decision support.

It is not legal advice, tax advice, accounting advice, investment advice, securities advice, financial planning, medical advice, or psychological or therapeutic care. Using this site does not create an attorney-client, accountant-client, fiduciary, investment-advisory, broker-dealer, partnership, employment, or agency relationship.

I do not have authority to bind you, your investors, your partners, your vendors, or any counterparty, unless there is a separate signed document saying so.

Before you act on anything discussed, have it reviewed by the licensed professional whose job it is. That review is your responsibility.

What you read here

Content published on this site is general orientation. It is written from patterns across many businesses, not from yours. A private engagement starts only after a signed engagement letter and the first payment clear, and not a minute before.

Intellectual property

The essays, case notes, frameworks, and written material on stantscherenkow.com are copyright Stan Tscherenkow.

Short quotations with attribution and a link are welcome. Reproducing, modifying, creating derivative works from, sublicensing, or commercially exploiting whole pages, case notes, or frameworks without written permission is not.

Anything I give you inside an engagement is yours to use inside your business. It is not yours to resell, license, or teach as your own material.

How engagements are set up

• Every engagement is scoped in a written engagement letter, signed before any work begins.
• The $750 one-time focused session is paid before booking. It is a single session, not a subscription, and nothing renews.
• Ongoing 1:1 coaching starts at $1,500 per month, month to month, biweekly with me. The price for your engagement is the one written in your engagement letter.
• Larger board, ownership, leadership, partner, or cross-functional work is scoped in a written engagement letter before any work begins.
• Payment is by bank transfer or secure payment link, due in full before work begins, or before the next billing period named in the engagement letter.
• Asking for scope costs nothing. Fees are due only once you accept the scope.

Recurring billing and cancellation

Ongoing coaching bills monthly on the date named in your engagement letter, at the price named in your engagement letter, until you stop it. The price does not change mid-term without your written agreement.

To cancel, email [email protected] and say you are cancelling. That is the whole process. There is no phone call to sit through, no exit interview, no form buried three clicks deep, and no offer designed to keep you. Cancelling is at least as easy as signing up.

Cancellation takes effect at the end of the month already paid for. Sessions already scheduled inside that month remain yours to use. That month is not prorated, because the time was reserved for you.

You are told before any renewal price change, in writing, with enough notice to leave first.

Fees and refunds

Fees are non-refundable except where stated below. Reserved calendar time, scheduled sessions, work in progress, and work already delivered count as value delivered, whether or not you used the time, attended, or acted on any of it.

• The $750 session. Cancel more than 48 hours before the session and you are refunded in full. Inside 48 hours, or after the session has happened, the fee is earned.
• Scoped project work. Scope, term, payment timing, cancellation, and refund conditions are set in the accepted quote or engagement letter, which controls.
• Ongoing coaching. See the cancellation section above. Refund conditions beyond that are set in the engagement letter.
• No outcome-based refunds. Coaching is judgment and decision support. Not liking the outcome of your own decision, the pace of it, or the recommendation itself is not a basis for refund.
• Conflict of interest. If a material conflict of interest appears mid-engagement and I decline to continue, every prepaid but unworked period is refunded in full. Work already performed stays earned.
• Missed sessions. If you do not attend, do not send information the work needs, or go quiet, fees stay earned. Reserved time is not refunded.
• Chargebacks. Filing a card chargeback instead of raising the dispute with me is a material breach. It will be contested using these terms, the engagement letter, and the records of work performed and time reserved, and you agree to bear the cost of contesting an improper chargeback. Email me before you file anything.
• The engagement letter wins. Where this section and your signed engagement letter conflict, the engagement letter controls for that engagement.

Confidentiality

Everything you share in an engagement is held in confidence. Recurring situations written up on this site never identify a client, a company, a number, or any detail that would let someone work out who it was.

Confidentiality runs both ways. Material I share with you inside an engagement stays inside your business.

Email and the newsletter

You get email from me because you asked for it or because you contacted me. Every marketing email has a working unsubscribe link, and unsubscribes are honored promptly and permanently.

There is no phone number field anywhere on this site, so you will never receive a marketing text message from me.

Using the site

Do not use this site for unlawful purposes, to interfere with its infrastructure, to upload harmful content, to republish the content at scale for commercial reuse, or to damage the legal interests or reputation of Stan Tscherenkow.

Reading and indexing is a different question, and the answer is in the robots file at /robots.txt, which is the controlling statement for crawlers. Today it permits AI crawlers to read and train on the published pages. That permission covers published pages only.

Third-party sites

Links to other sites are a convenience. I am not responsible for the content, accuracy, or conduct of any external site or service.

Accessibility

This site is built to be usable with a keyboard, a screen reader, and enlarged text. It is not perfect and has not been formally audited. If any page blocks you, email [email protected], tell me the page and what happened, and I will fix it or get you the same information another way.

Warranties

This site and its content are provided as-is and as-available. No warranty of accuracy, completeness, fitness for a purpose, availability, or non-infringement is made, express or implied.

Limit of liability

To the maximum extent the law allows, total liability under any engagement is capped at the fees you actually paid for that engagement.

I am not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, which includes lost revenue, lost profit, lost opportunity, lost data, reputational harm, and business interruption.

Nothing here limits liability that cannot be limited by law.

Indemnification

You agree to defend, indemnify, and hold harmless Stan Tscherenkow from claims, damages, costs, and expenses, including reasonable legal fees, arising from your use of this site, your breach of these terms, your violation of any law, or your misuse of information from an engagement.

Electronic agreements

You agree that engagement letters, invoices, notices, and receipts can be signed and delivered electronically, and that an electronic signature carries the same weight as ink. Paper is available on request.

Events outside anyone's control

Neither side is liable for failure to perform caused by something genuinely outside its control, including illness, natural disaster, war, civil unrest, government action, or the failure of a payment or communications network. Sessions missed for those reasons are rescheduled rather than forfeited.

Changes to these terms

These terms can change. Continuing to use the site after an update means you accept the revised terms. The "Last updated" date at the top shows when that last happened. A change to these terms never alters the engagement letter you already signed.

Governing law

These terms are governed by the laws of the State of California, United States. Any dispute goes to the state or federal courts located in California, and both sides accept that.

Before filing anything, email me. Most disputes are a misunderstanding about scope.

Everything else

If any provision here is found invalid or unenforceable, the rest stays in force.

Not enforcing a provision once does not waive it.

These terms are the entire agreement between you and Stan Tscherenkow about using this site.

Where these website terms and a signed engagement letter conflict, the engagement letter controls for the engagement it governs, and only for that engagement.

Contact

Questions about any of this: [email protected].

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If you reached this page while deciding whether to work with Stan, the engagement structure is at /ways-to-work and the application is at /apply. What happens to your data is in the privacy policy.