Direct answer

What is private advisory?

Private advisory is confidential, principal-only advisory work on consequential business decisions. The advisor reads the structural pattern, names the controlling element, and tests the recommendation against capital, control, ownership, authority, and consequence. Output is decision-grade reading, not a delivered project. Distinct from consulting, coaching, fractional executive, and board advisory.

Confidential and principal-only. No client names disclosed. No public association of work and principal. The default is silence. The principal speaks; the advisor reads.

Output is a read, not a deck. Two pages or three. Compact, explicit, audit-able. The read closes the decision; the engagement does not continue past the close without a new engagement.

Application-gated. No mass intake, no booking widget, no waitlist. Engagements are scoped to the decision being carried; pricing is set against the decision, not against hours.